Michael Medoway is known for telling stories that weave brand culture into honest narratives, transcending traditional admaking.

Michael’s virtuosity lies in designing commercials that blend elements of vérité realism with a cinematic polish. His work combines details of texture, FX and strategically used mixed media to create well-executed and memorable pieces.

His sharpened expertise in editorial drives his keen eye for creative lensing, beautifully symmetrical compositions, upbeat tempo and pacing in his edits – all coming together to craft consistently unified creative accomplishments.